Is HelloFresh environmentally sustainable?
Our Recipe Box: Sustainable by Nature
This shorter supply chain means we avoid packaging and repackaging along the way. As a result, your HelloFresh meals create 25%* fewer carbon emissions than the same meals made from supermarket ingredients.
Blue Apron meal kits are great for families since the price per serving drops under $7.50 a portion if you choose four recipes for four. With a WW integration built into the menus and app, it's a good choice for someone following that plan (but not for most other diets).
Since it started operations, Blue Apron has inspired a host of competitors. But with its wide-ranging product offerings and focus on providing a complete experience, Blue Apron, now a multi-billion subscription service, is still the dominant player in the meal-kit niche.
Every Blue Apron employee who handles food in any manner undergoes our comprehensive food safety training program, in compliance with the Food and Drug Administration's (FDA) Good Manufacturing Practice (GMP) requirements.
At Blue Apron, we're committed to transparency and want our customers to be confident knowing what goes into their boxes. These animal welfare certifications required third-party, on-farm inspections, so you can trust that animals were raised according to science-based standards for improved animal welfare.
Meal kits have less of a carbon footprint than going to the grocery store. According to a recent study, which compares the carbon footprint of several meals when sourced from the grocery store as compared to meal kits, "meal kits have lower average greenhouse gas emissions than grocery store meals," by about 33%.
Blue Apron gives you the choice of picking out meals for either two or four people, and you're also able to choose between two, three, or four recipes per week. Preferences are laid out with three choices — Signature, Wellness, and Vegetarian.
Plus, you'll be able to choose from a wide variety of delicious meals that you can repeat easily with easy-to-repeat techniques and recipes. The cost-per-meal for Blue Apron will generally fall between $7.99 – $9.99, depending on your order size and frequency.
If you're willing to pay a little more than you normally do for dinner to have gourmet-quality meals at home, Blue Apron might be worth it for you. It could also be a healthier and more cost-effective alternative to ordering takeout or eating at restaurants, depending on how you order.
Blue Apron was struggling at the start of 2020. March 14, 2022, at 9:25 a.m. Blue Apron was struggling at the start of 2020. The meal kit company was trying to boost sales with new options like premium meals, but it was also considering putting itself up for sale.
Who is Blue Apron target market?
The largest portion of customers are in the 25-34 age range followed by 35-44 Almost 30% of customers are cooking for children under 18 Our customers come from all over the U.S.
We take pride in sourcing the high quality ingredients from our network of farmers, fisheries and ranchers. We work with more than 100 family-run farms that use sustainable farming practices, such as Reeves Farm, Vermont Creamery, and Sun Noodle.

Meals are shipped frozen and should be stored in the refrigerator upon arrival, and eaten within five days of delivery (cannot be re-frozen). Can I recycle my Heat & Eat packaging? Yes. Blue Apron Heat & Eat meals arrive microwave-ready with recyclable sleeves and trays.
Subscribers can cancel their Blue Apron account at any time by emailing the Customer Experience team at cancellations@blueapron.com. You will receive an email back with instructions on how to complete the cancellation process. Alternatively, you can go to the Cancel Subscription page, click 'Cancel My Account.
The Blue Apron website states that the ingredients may stay fresh for a week, however, they recommend cooking seafood/shellfish first to maintain freshness. Upon arrival, the meats looked good, the veggies looked fresh. We noticed the beef instructed us to cook or freeze within five days.
A lot of food packaging isn't biodegradable or recyclable, so it can either end up in landfills or as pollution on land or in the ocean. Food packaging can be particularly harmful if it makes its way into rivers and oceans where it can harm wildlife. There's no denying that meal kits come with a lot of packaging.
First, meal kits cut back on food waste in a substantial way. In fact, some research proposes meal kits cut food waste by as much as two thirds, compared to a grocery store meal. This is because ingredients in meal kit meals are portioned out to the exact amount needed to cook the meal.
Does HelloFresh use organic ingredients? According to HelloFresh's website, “some, but not all” of their ingredients are organic.
Variety can be a barrier, as consuming ready-made meals regularly may limit flavour options which can result in menu fatigue over time. Reduced enjoyment from meals can subsequently lead to skipping meals and/or turning to other less nutritious options to replace the flavour satisfaction you missed in your meal.
While HelloFresh labels their food as sustainably sourced stating, “Our culinary and sourcing teams work tirelessly to ensure the entire recipe development process is as environmentally friendly, sustainable, and delicious as possible.
How do meal kits help people live sustainable lives?
Save money by eating out less often or buying fewer takeaways, and wasting less food. Make healthier eating choices. Reduce your greenhouse gas emissions. Learn how to create tasty meals with seasonal produce.
Both offer vegetarian/pescatarian meals as well as a smattering of "health-conscious" selections. Blue Apron has "WW approved" and "Wellness" meals, while HelloFresh has "Calorie Smart." Bottom line: These services are best for omnivores seeking variety and balance.
The name Blue Apron is an homage to chefs around the world who wear blue aprons while learning to cook. Today, the blue apron is a symbol of lifelong learning within the culinary field, so our hope is that our name inspires others to discover new elements of preparing and cooking food!
You can buy Blue Apron's kits one meal at a time.
Blue Apron on Twitter: "@lDirtyFrank You can refreeze! Here's what we recommend for recycling/reusing: https://t.co/iTfjxmL4lU" / Twitter.