How big did Cadbury bars used to be?
The latest chocolate news is unfortunately leaving fans a little bitter, rather than sweet, after it was revealed a classic Cadbury's Dairy Milk bar has shrunk from 200g to 180g.
Cadbury has slashed the size of its family-size bars of Dairy Milk by 10% as the nation's favourite chocolate falls prey to “shrinkflation”. The confectionery company has announced it is passing on rapidly rising production costs to customers, with US-based parent company Mondelez blaming inflation.
The research found that beliefs chocolate bars had shrunk varied depending on the era of the person's childhood.
In the wake of the pandemic, the Ukraine war and Brexit, manufacturers of everything from chocolate to cheese have been facing surging input costs and shrinking their pack sizes to compensate.
Cadbury will reduce its standard block of chocolate by 20g. All Dairy Milk chocolates and variations will now be 200g. This is not the first time Cadbury has reduced its chocolate size, in 2009 the brand reduced its then 250g block to 200g, however, four years later Cadbury increased the size back to 220g.
We are pleased to announce the return of our best selling large Cadbury Dairy Milk 850g bar! This giant Dairy Milk bar is a popular gift choice for Christmas, Birthdays or saying Thank You. Send a chocolate gift you know they will love: our Cadbury Dairy Milk large gift bar.
To solve this problem, it substituted some of the sugar with soy milk okara (soy pulp) and whole milk powder to reduce the sugar content by at least 10 percent. Also, the size of the new KitKat is also noticeably smaller (and shorter), with 1.6g lighter and about nine to ten calories less.
Twix chocolate bars have shrunk in size with parent company Mars blaming the cost of living crisis. The 23 gram bars in their multipacks have been scrapped for ones weighing just 20 grams - around 15% less.
Cadbury's Easter eggs get a lot smaller but only a little bit cheaper - but the company claims they had to shrink to keep them 'affordable' for customers. Some of the nation's favourite Easter Eggs will be smaller this year - but the price will not shrink by anywhere near as much.
standard bar 1.55 oz.
What size was a Mars bar in 1970?
Mars bars have shrunk from 62.5g to 51g over the years, which chocolate makers have said is a move to ensure people eat more healthily.
Among its examples — a Snickers bar, which went from 58 grams (2 ounces) to 45 grams (1.58 ounces), representing a drop of 17%; and a 165-gram (5.8 ounces) bag of M&M's that now weighs in at 140 grams (4.9 ounces).
In 2009, it cut the family block sizes from 250g to 200g. But following a barrage of consumer complaints, it increased the block sizes back to back to 220g in 2013. Then in 2015, it cut the family blocks from 220g to 200g. Cadbury's official announcement on Facebook.
Mars Wrigley Australia moved its manufacturing of Snickers bars to China while the company's Ballarat factory was undergoing an upgrade. In August it brought the bars back home – but the higher cost of manufacturing means they have shrunk.
Mars, Inc. — the company that created M&Ms, Snickers, Twix, Milky Way, 3 Musketeers and other iconic confectioneries still popular today — started to sell smaller versions of their candy bars in 1961.
First, Cadbury made the eggs smaller and lied about it. Then they gave you one fewer egg in a package. But now, according to a New York City candy importer, they've gone too far. Now, they're changing the recipe.
PER BAR (45 g)
The change also saw the range of Creme Eggs available for sale decrease. The size also dropped from 40 g (1.4 oz) to 39 g (1.4 oz) in this time. The response from New Zealanders was not positive, with complaints including the filling not being as runny as the New Zealand version.
Weighing in at more than 4,700 pounds and measuring two feet high and 26 inches wide, the Guinness Book of World Records declared Waco, Texas, as the home to the world's largest Snickers bar Thursday.
HERSHEY'S Milk Chocolate King Size Candy Bar, 2.6 oz.
How big is 360g Cadbury bar?
The Twix - a two fingered caramel and biscuit delight has steadily been reduced in size from 60g in the 80s, to 58g in the 2000s, to just 50g now!
The traditional bar has four fingers which each measure approximately 1 centimetre (0.4 in) by 9 centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company's best-selling biscuit brand ever since.
The traditional bar has four fingers which each measure approximately 1cm (0.4 in) by 9cm (3.5 in). A two-finger bar was launched in the 1930s and has remained Nestlé's best-selling biscuit brand ever since.
But Kit Kats and Double Deckers have actually grown in size
In the 1980s, a standard Mars bar weighed 49g, increased to 65g in the 1990s and dropped to 51g today.